In the golden autumn breeze, the land of Qilu welcomed a grand gathering that brought together passion and love. With the theme "Navigating the Extra Push, Saluting 1.5 Million Passions Worldwide," the Yuan Family launch event grandly opened in Jinan. This was not merely a new car launch and delivery, but also a two-way journey between brand and users, and between technology and life.
This time, the Yuan UP Extra Push 301KM Navigator Edition was launched, priced at only 74,800 yuan. In addition, Yuan UP simultaneously introduced two new car colors, continuously evolving its product strength to create a vibrant new travel choice for young people around the world.
As a star model of BYD Dynasty Network, the Yuan Family has won the love of more than 1.5 million users since its birth with hardcore strength and excellent reputation. This Jinan stop event not only carried gratitude and givebacks to both new and existing users, but also marked that Yuan UP will continue to lead the diversified travel experience of urban and family users.
On the evening of the event, Jinan's twilight and the venue lights reflected each other beautifully. Media and car owners arrived one after another and completed sign-in under the guidance of etiquette staff. The display car area had long become the focal point, with Yuan UP shining brightly under the spotlight. The beautifully decorated trunk and photo check-in area attracted many guests to stop and take photos.
The tea break area was filled with fragrance, and fruits, desserts, and cold drinks brought guests a pleasant experience; the skateboard painting DIY handcraft activity even became a highlight of on-site interaction, with participants unleashing their creativity while sharing their expectations for the new car about to be unveiled.
As night fell, a energetic dance performance pushed the atmosphere to its first climax. The dancers' dynamism interwoven with the stage lighting foreshadowed the dazzling debut of the new car; at the end of the dance, the on-site lights focused on the center of the stage, and accompanied by the shouts of the countdown, the all-new Yuan UP leaped into view.
The exterior of Yuan UP continues the Dynasty aesthetic design language, with smooth body lines full of power; the front face adopts a closed grille and three-dimensional sculptural headlight design, presenting a perfect fusion of futuristic and technological feel. The two-tone roof paired with a floating body shape is both dynamic and fashionable; the through-type taillight at the rear is especially dazzling in the night, highlighting youth and personality. Every detail interprets the Yuan Family's pursuit of balance between aesthetics and practicality.
Amid applause, Mr. Liu Zhiguo, Regional Manager of BYD Dynasty Network North Shandong Region, took the stage to deliver a speech. He reviewed the glorious journey of the Yuan Family since its launch and specially mentioned: "1.5 million passions are users' trust and support for us. The Yuan Family will continue to respond to this trust with innovative technology and quality service, and continue to lead the development trend of China's new energy SUVs."
He also said that this refreshed launch was not only a product upgrade, but also a comprehensive advancement of users' lifestyle and travel experience.
Subsequently, Mu Kejie, Operations Manager of BYD Dynasty Network North Shandong Region, took the stage to provide guests with an in-depth analysis of the core highlights of the two new cars:
Yuan UP: positioned as a pure electric urban SUV, equipped with BYD's latest-generation Blade Battery and high-efficiency electric drive system, ensuring both safety and performance, and supporting full-scenario voice interaction and a rich in-car ecosystem.
Although the Yuan UP 301KM Navigator Edition is an entry-level version, intelligent power on/off simplifies operation, and the VTOL mobile power station unlocks new outdoor power usage scenarios. High-definition panoramic imaging, front dual airbags, and other configurations lay a solid safety foundation for every trip. In addition, with the support of e-Platform 3.0 technology, Yuan UP is endowed with intelligent, efficient, and safe core competitiveness. It is not just a car, but a travel partner that integrates cutting-edge technology and fits the pace of modern life, helping users easily open a convenient, reassuring, and fun-filled new chapter of travel! Yet with rich configurations far exceeding competitors at the same price
Whether for young people pursuing urban fashion or users who value family practicality, the Yuan Family can provide tailored solutions.
Amid everyone's eager anticipation, the leaders announced the official price and multiple car purchase policies: including trade-in subsidies, low-interest financial plans, and limited-time delivery gift packages, full of sincerity. Many guests on site inquired one after another and expressed strong purchase intentions.
Afterward, media representative Teacher Wu Hong, host of Shandong Traffic Radio, took the stage to speak. From the perspective of professional review, she affirmed the comprehensive strength of the Yuan Family in design, safety, and intelligence, and said: "The Yuan Family is not just a car; it is a partner-like existence that seamlessly connects driving and life." Her speech gave the guests present deeper trust and expectations for the new car.
The warmest applause of the whole venue erupted at this moment. Several first batch of car owners ascended the stage under the host's guidance, their faces filled with joy and pride. BYD leaders personally presented them with flowers and exquisite gift boxes, and shook hands and took photos with each new owner.
Confetti sprayed, music soared, on stage were the happy smiles of car owners and their families, and below the stage were the warm blessings of the audience. This was not only the delivery of new cars, but also a witness to trust between people and the brand.
At the end of the ceremony, all guests, leaders, and car owners gathered at the center of the stage to freeze this unforgettable moment. Afterwards, media guests freely appreciated the display cars and exchanged test drive experiences with staff. The event came to a successful conclusion amid laughter and joy.
"Navigating the Extra Push, Saluting 1.5 Million Passions Worldwide" is not only a theme, but also a true portrayal of the connection between BYD Yuan Family and users. From design to technology, from driving to service, the Yuan Family responds to every trust with continuously evolving strength. On the road ahead, the Yuan Family will move forward hand in hand with more users, jointly opening a better new chapter of travel.
