On July 12, the China FAW Yueyi 08 global launch event was held at the 23rd Changchun International Automobile Expo. The new car offers two power forms—an extended-range version and pure electric versions with 565 km and 650 km ranges—across 6 models, with 6 exterior colors and 4 cabin color schemes. The official guide price is RMB 99,900–139,900. Customers who place an order immediately can enjoy four limited-time gifts: a car-purchase finance gift of up to 3 years with 0 interest, a wheel Pro upgrade gift worth RMB 2,000, a free entertainment data gift, and a RMB 888 gift for an original intelligent-control charging pile energy-replenishment package, as well as industry-leading 521 PLUS service benefits including lifetime warranty for the whole vehicle and three electric systems and lifetime replacement-not-repair for power battery degradation exceeding the limit. There is also a hit-content co-creation officer selection campaign, "A million bounty, waiting for you to 8."
At the launch event, well-known stand-up comedian Zhang Cailing used a witty text full of punchlines to precisely hit the travel pain points of young families, triggering warm applause and resonant laughter on site and pushing the atmosphere to a climax. As she said: "The FAW Yueyi 08 meets the needs of everyone in our family across all dimensions—East and West, male and female, old and young—and also brings a happy and wonderful driving experience." At the same time, Zhang Cailing also received a new identity. Liu Zhongchen, Chairman and Party Secretary of FAW Bestune Automobile Co., Ltd., and Kong Dejun, General Manager and Deputy Party Secretary of FAW Bestune Automobile Co., Ltd., jointly presented her with the FAW Yueyi 08 product experience officer certificate.
Product launch redefines the new-generation family sedan
As the debut flagship model of China FAW's all-new new energy brand, the FAW Yueyi 08 combines more than 70 years of China FAW's car-making accumulation and hardcore technological achievements. With four flagship strengths—"more coupe-like in stylish sportiness, more responsive in agile handling, more comfortable in intelligent feel, and more reliable in central-enterprise quality"—and highly sincere pricing, it redefines the new-generation family sedan and rewrites the family sedan competitive landscape. As Yu Guangjiang, chief officer of FAW Yueyi, said at the launch event, "FAW Yueyi is meant to build good but not expensive new energy vehicles for ordinary people. The configuration must be top, the price must be attractive, and the quality must be praiseworthy."
More coupe-like in stylish sportiness. Anthony, chief designer of FAW Yueyi, explained the original design intent from an aesthetic perspective, balancing coupe posture with family-car heart. The Galaxy Flying Waterfall and Skyline Flowing River digital light groups light up with a sense of ceremony. The wide-body low-lying stance, together with an ultra-low drag coefficient of 0.198Cd, balances elegant posture and range performance. The carefully tuned wheel-to-height ratio solves the pain point of being unable to have both a fastback shape and headroom. The cabin adopts a dual-C-position asymmetric design, with seat ventilation, heating, and massage fully equipped throughout the car. For family travel, everyone can sit freely and comfortably.
More responsive in agile handling. The 202 kW rear-drive motor, together with a 50:50 axle load ratio, delivers linear and smooth 0–100 km/h acceleration in 5.9 seconds; the 800V high-voltage platform paired with 6C ultra-fast charging completes 30%–80% energy replenishment in 7.5 minutes, with power consumption of only 11.4 kWh per 100 km, less than RMB 0.06 per kilometer. Tuned by a German luxury car chassis master team, the five-link rear suspension and FSD adaptive damping work in默契 harmony, assisted by exclusive anti-motion-sickness technology. It does not sway in corners and does not nod when braking, achieving freedom of driving pleasure in all scenarios.
More comfortable in intelligent feel. The Qualcomm Snapdragon 8295P dual-NPU chip is standard across the lineup, and the 15.6-inch 2.5K large screen responds quickly and smoothly. A 23-speaker Dolby Atmos system, together with microphone-free karaoke, and the Huawei Qiankun assisted-driving computing platform combined with lidar, support 24 assisted-driving functions including highway NOA, memory parking, and 120-meter reverse tracking. Long trips are not tiring, parking is not difficult, and narrow roads are not nerve-racking. Every trip is worry-free and composed.
More reliable in central-enterprise quality. The nine-horizontal and nine-vertical armored body is paired with 83% high-strength steel. The door anti-collision beam uses 2200 MPa-grade hot-formed steel. It has the only 9 airbags in its class, expanding the protection area by 35%. The armored battery has undergone 169 tests exceeding national standards, with three-layer protection and 24-hour cloud monitoring. Its low-temperature energy retention rate reaches 93.3%, and the vehicle's low-temperature range retention rate ranks among the top in its class. The underlying tone of central-enterprise quality is solid peace of mind in every kilometer.
Innovative launch puts users truly at the C position
Extreme product strength is the foundation for a brand to stand firm. FAW Yueyi always believes that the best reputation comes from users. Therefore, from product definition to service design, from launch format to delivery ceremony, FAW Yueyi always runs "user-centered" through every link, making users not only experiencers of the product, but also participants, witnesses, and beneficiaries of the brand.
Stronger warranty, treating people with sincerity. FAW Yueyi's unique "521 PLUS" service benefits make the highest commitment to consumers' long-term vehicle use, fully reflecting the responsibility and担当 of a central enterprise. Lifetime warranty for the whole vehicle, lifetime warranty for the three electric systems, unlimited mileage, no transfer restriction in the first 3 years, direct free replacement when lifetime power battery degradation exceeds 30%, and five lifetime service guarantees including lifetime intelligent parking accident repair protection and lifetime all-scenario roadside assistance, plus two plans and one home, and the PLUS zero-combustion commitment of directly compensating a new car if spontaneous combustion occurs in the three electric systems—each item is breaking the industry's "hidden rules" and using central-enterprise responsibility to provide worry-free protection for users' vehicle use.
Hit co-creation, inviting with sincerity. Previously, the FAW Yueyi 08 issued a "hero invitation" across the internet, offering RMB 1 million in co-creation incentive funds and seeking only one hit-content co-creation officer across the entire internet, to tell the story of the FAW Yueyi 08 to the world with one video. One hit video, one million incentive funds, recording the daily life of the FAW Yueyi 08 from the most authentic perspective, letting users become storytellers, co-creators, and spreaders of the brand story.
Delivery scene, honoring promises through action. At the end of the launch event, Wu Bilei, Standing Committee member and Vice General Manager of China FAW Group Co., Ltd., and Liu Zhongchen, Chairman and Party Secretary of FAW Bestune Automobile Co., Ltd., jointly delivered new car keys to the first 6 owners. "Delivery upon launch" turned from a promise into reality. Users are not bystanders, but the people at the center of the stage. This is the most powerful interpretation of being user-centered.
Life never settles, and Yueyi has its own echo. With hardcore strength and a sincere heart, the FAW Yueyi 08 has delivered a sincere answer sheet for young families. It does not talk emptily about parameters, but focuses only on experience; it does not pursue gimmicks, but fulfills promises. From product definition to service assurance, from launch format to delivery ceremony, every link interprets the same idea: users are the starting point of all actions. The new car is now in stores, and you are sincerely invited to experience it in person. The true answer is always the moment you hold the steering wheel. With Yueyi as your companion, every day that refuses to settle rushes toward composure and peace of mind.
