On October 25, the All-New Emgrand Upward Series officially launched globally. Unlike a conventional launch event, this launch brought a "special old car" to the scene—a 13-year-old first-generation Emgrand with nearly 1 million kilometers on the odometer was completely dismantled on site, revealing its quality credentials to global users in the most candid way.
As a major upgrade of the Emgrand family, the All-New Emgrand Upward Series features the new "Cosmic Atmosphere" family design inspiration, is built on the BMA global modular architecture, and fully upgrades the Flyme Auto 2 intelligent cockpit system. With three major renewals—appearance, intelligence, and quality—as the core, and paired with a hundred standard features across the lineup, it achieves an all-dimensional leap in product strength. The new car is offered in 3 configuration models, with a limited-time gratitude launch price of 59,900 yuan to 73,900 yuan. Five benefits are also introduced simultaneously: the Upward Cash Gift, Upward Finance Gift, Upward Renewal Gift, Upward Data Gift, and Upward Warranty Gift, bringing global family users a new choice for family sedans with higher standards.
World family sedan, China Emgrand. As of September 2026, cumulative global sales of the Emgrand family have exceeded 4.28 million units, with monthly sales exceeding 10,000 units for 177 consecutive months. Its products cover 5 continents and 30 countries and regions. In 2025, it topped the Chinese-brand sedan sales rankings in the Saudi and UAE markets, and it is currently continuing to expand into emerging markets such as Africa and South America. It is the first A-class sedan family among Chinese brands to surpass 4 million units in sales. The launch of the All-New Emgrand Upward Series is another important iteration of the Emgrand family's deep cultivation of the national family sedan market, building good national cars to global standards and driving the continued upward value of Chinese family sedans.
Appearance Renewal: New Cosmic Atmosphere Design Inspiration, Comprehensive Styling and Equipment Upgrade
Appearance is the first attraction. The All-New Emgrand Upward Series adopts the "Cosmic Atmosphere" family design inspiration, breaking out of the limitations of a single regional aesthetic and taking globally shared natural aesthetics as the design origin to distill aesthetic resonance that transcends regions.
This upgrade adds multiple styling features: the exterior adds an exclusive Alpine Gold body color, using an exclusive blending process of 12–25 μm silver-dollar aluminum powder and nano titanium white to present a flowing light texture like sunlight on a golden mountain; the interior simultaneously adds a Morning Brown theme, filling the cabin with warm, gentle tones to enhance the comfortable atmosphere of family travel. The front face is equipped with a Flying Waterfall Suspended River wide grille and a Surging Wave sporty front bumper, making the overall stance more imposing and refined; the side switches to 17-inch Wave-Chasing Light aluminum alloy wheels, with a two-tone machining process strengthening the sporty texture; the rear features a Stellar River Crossing rhythmic light tail lamp and a Wind-Riding Tranquil Flow deflector design, balancing visual recognition and aerodynamic performance.
The vehicle continues the wide-body, low-stance design, with a 1820 mm ultra-wide body and a class-leading 1.24 ultra-large width-to-height ratio, achieving an ultra-low drag coefficient of 0.27Cd while providing 1449 mm ultra-wide rear seating space, balancing visual presence and family practicality.
Intelligence Renewal: Fully Upgraded Flyme Auto 2 Intelligent Cockpit, Reshaping the Intelligent Benchmark for National Family Sedans
Intelligent experience is one of the core upgrade highlights of the All-New Emgrand Upward Series. The new car fully adopts the Flyme Auto 2 intelligent cockpit system, offering six class-exclusive premium experiences and standing as the strongest intelligent cockpit in the 60,000-yuan class.
The new car is equipped with a 12.8-inch class-largest HD floating central control screen, with 1920×1080 HD resolution and 80% NTSC wide color gamut, delivering delicate visuals and true color reproduction. The class-exclusive dual-zone intelligent voice interaction system wakes up in as fast as 500 ms, supports fuzzy command recognition and context memory, and allows customization of voice tone and wake words, making interaction natural and efficient.
The new car is equipped with the class-exclusive Amap 850 map navigation, featuring four major functions—traffic light foresight, trip foresight, safety foresight, and road condition foresight—serving as a convenient driving steward. The boundless cloud space enables cloud storage for 200+ applications without occupying local memory, and supports zero-latency audio and video playback, custom APK installation, and shared membership benefits. The new car also supports split-window mode and multi-brand phone-vehicle connectivity, covering mainstream connection protocols such as Flyme Link, Carlink, and HiCar, enabling seamless cross-ecosystem interaction.
In terms of parking assistance, the new car is equipped with the God's Eye 540° transparent chassis. The HD imagery uses 4 one-megapixel cameras and supports flexible switching among 4 modes, with visibility covering road conditions within 2.5 meters around the vehicle. Combined with wheel-track prediction, it can monitor the surrounding environment in all directions without blind spots, allowing even novice drivers to easily handle parking, narrow-road passage, and other scenarios.
Quality Renewal: Real Teardown Verification After a Million Kilometers + Full-Dimensional Validation of the Global Architecture, Forging Global-Level Reliable Quality
In addition to appearance and intelligence upgrades, Emgrand also reveals its quality credentials through hardcore teardown. Quality confidence is first reflected in "daring to endure abuse and daring to be dismantled." Before launch, a first-generation Emgrand old car—13 years old, with cumulative mileage of nearly 1 million kilometers and no major repairs throughout—was the first to undergo a chain of "four devil trials" covering handling, chassis, powertrain, and comprehensive driving control; after the trials, the body remained intact and handling remained stable.
Subsequently, this old car, without any cleaning, renovation, or refurbishment, was completely dismantled and inspected on site by two heavyweight guests: Zhu Xichan, former professor at the School of Automotive and Energy Engineering at Tongji University and senior automotive safety expert, and Zhao Degang, who participated in the development of the first-generation Emgrand and currently serves as general manager of Geely Automobile Changxing Company. The teardown results withstand close scrutiny: the engine had no oil seepage anywhere, and the transmission still retained a clear gear-engagement feel after nearly 1 million kilometers; the chassis had no obvious rust, and the chassis armor still had a rubbery texture; an endoscope inserted into the closed cavity showed that the cavity anti-corrosion wax injected 13 years ago still adhered to the inner sheet-metal walls.
This remarkable challenge and teardown answered "why Emgrand can't be broken"; the All-New Emgrand Upward Series, which takes over the quality baton, is meant to prove "how it can be even harder to break." At the launch site, Wang Wei, product director of the All-New Emgrand Upward Series, drove a "special" new car onto the stage and revealed the new car's structure and materials in a candid face-to-face manner, becoming the most watched moment of the entire launch event; afterward, Zhao Degang and Wang Wei, engineers from two generations of Emgrand, stood together in the same frame and held a "dialogue across time and space" spanning 17 years. What changes is the era; what does not change is the quality confidence inherited through the Emgrand line: the new car extensively uses galvanized steel, and the closed body cavities continue the cavity wax injection process, achieving 10 years without rust-through in high salt-spray environments; the whole-vehicle warranty is extended to 4 years/150,000 kilometers, with a coverage period 30%–50% longer than the industry's common standard. From the million-kilometer old car to the All-New Emgrand Upward Series, Emgrand's quality confidence not only withstands the test of time but also continues to rise through systematic vehicle manufacturing.
Quality holds the bottom line and sets no upper limit. As a model developed simultaneously for the global market, the All-New Emgrand Upward Series was born from the BMA world-class modular architecture. This architecture brings together resources from 15 countries worldwide, with more than 500 architecture engineers completing forward development over 4 years, and completes adaptive calibration for road conditions, fuels, and usage habits in different regions, giving the new car mechanical quality and quality foundations under globally unified standards.
In terms of power, the new car is equipped with a 1.5L inline four-cylinder engine, with a maximum power of 88 kW and maximum torque of 150 N·m, matched with a 5-speed manual or 8CVT transmission. Thanks to ten core technologies including the Atkinson cycle and manifold injection system, WLTC fuel consumption is as low as 5.99 L/100 km (manual) / 6.19 L/100 km (automatic), balancing power response and fuel economy while effectively reducing family users' vehicle costs.
The chassis is jointly tuned by Chinese and European experts, with vibration filtering and handling stability optimized for different road conditions worldwide, delivering steadier cornering and more refined vibration filtering. The vehicle body's torsional rigidity exceeds 20,000 N·m/deg, reaching a class-leading level. Combined with a wide track design, it effectively reduces body deformation and driving rattles, and together with a high-strength cage body structure, provides all-round safety protection for occupants.
The All-New Emgrand Upward Series is built according to Geely's global validation system and meets regulatory validation in 30 countries and regions worldwide. Geely has laid out 5 major global validation regions and 16 professional test bases, covering 147 countries and regions, investing more than 10,000 validation prototype vehicles each year, with total annual test mileage reaching 100 million kilometers, equivalent to circling the Earth 2,500 times, forging global quality through rigorous validation across all regions and scenarios. With unified global R&D and manufacturing standards, Emgrand models sold domestically and exported models maintain a high degree of quality consistency, truly achieving "one car, global reach."
A Hundred Standard Features Across the Full Lineup, Entry Level Delivers Premium Configuration Experience
Not only the three core renewals, the All-New Emgrand Upward Series refuses to be a stripped-down version and adheres to the product philosophy of "premium equipment from the entry level," with 100 class-leading features standard across the lineup, bringing premium experiences in comfort, intelligence, safety, and other dimensions to all models, allowing every user to enjoy high-quality travel without纠结 or compromise when choosing a car.
In addition to the Flyme Auto 2 intelligent cockpit and 12.8-inch HD central control screen, the new car also comes standard across the lineup with an 8.8-inch instrument cluster, an intelligent scenario-based air-conditioning interaction system, and other intelligent configurations; at the comfort and space level, class-exclusive double-layer storage compartments, a class-leading ultra-large trunk, and other humanized designs cover full-scenario storage needs, while 1449 mm ultra-wide rear seating space makes three-person seating comfortable, and ergonomic light-luxury seats provide higher-quality support; at the safety level, standard equipment includes 1500 MPa thermoformed front and rear door anti-collision beams, a high-strength cage body, and other protective features. Together with hardcore foundational configurations such as the BMA global architecture and 1.5L inline four-cylinder engine, it redefines the value benchmark of global family sedans with full-coverage high-spec standard equipment.
After 17 years and five generations of iteration, the Emgrand family has always taken "upward" as its spiritual core: from a safety benchmark that broke the joint-venture monopoly, to a value benchmark that popularized intelligent technology, and then to a quality benchmark that sells well globally, each generation of products refreshes the standards and value experience of its class. The four devil trials and a public teardown let this old car with cumulative mileage of nearly 1 million kilometers prove Emgrand's past; the time-space dialogue between two generations of engineers allows the All-New Emgrand Upward Series to carry forward this quality confidence that withstands the test of time. With this launch, the new car reshapes the value benchmark of global family sedans through the core upgrades of three major renewals and the sincere configuration of a hundred standard features, bringing higher-quality travel experiences to mainstream families worldwide.
