On June 1, FAW Toyota was the first to release its May sales results: 68,127 new vehicles sold in the month, a year-on-year increase of 24%, continuing the year-on-year growth trend of 9.6% in the first quarter and 32% in April. It is worth noting that electrified models accounted for 48% of sales, and high-end models based on the TNGA-K platform and above accounted for 61%. FAW Toyota is maintaining a steady upward development trend.

Reshaping cognition through experience, bZ5 demonstrates new joint venture strength

In May, FAW Toyota held a media test drive event for the all-new bZ5 covering all scenarios, from congested urban roads to highways and winding mountain sections. This pure electric model built on the e-TNGA architecture won widespread praise for its precise intelligent driving assistance, comfortable smart cockpit, and excellent chassis tuning. Earlier at the April technology launch event, FAW Toyota intuitively presented the "five-dimensional core values" of the bZ5 through scenario-based methods. The presale 130,000-yuan-class long-range version and 160,000-yuan-class L2 assisted driving version attracted market attention with their high cost-effectiveness. This model is not only a concentrated manifestation of FAW Toyota's technical strength, but is also regarded as a powerful breakthrough by a joint venture brand in the new energy era.

Persistence and breakthrough behind 12 million vehicles

On May 16, FAW Toyota welcomed the important moment of its 12 millionth complete vehicle rolling off the line. Behind this milestone is the brand's persistence over more than 20 years: from Corolla to Avalon, from Prius to the bZ series, every product continues the tradition of high value retention. In the first quarter of 2025, Avalon and Crown Kluger once again led their segments with three-year value retention rates of 53.20% and 61.91%, respectively, confirming their "value wins" product philosophy.

In the service field, having won the after-sales service satisfaction championship for seven consecutive years and received the Toyota Global Service Gold Award ten times demonstrates FAW Toyota's service standard of "professional with cars, sincere with people." In the face of industry changes, the brand responded quickly and launched the IT'STiME2.0 intelligent hybrid electric dual engine technology brand, meeting different needs through multiple hybrid systems such as THS II and Multi-stage HEV, while enhancing the user experience with Toyota Pilot intelligent driving assistance and Toyota Space smart space.

Sincere rewards, innovative marketing

FAW Toyota has always attached importance to deep interaction with users. The ongoing "Time Renewal Plan" effectively reduces users' vehicle costs through mechanisms such as vehicle-age value-added subsidies. The 618 promotional campaign launched in June also includes multiple benefits such as group-buying discounts and car purchase coupons, allowing consumers to enjoy real discounts.

Moving toward an intelligent electric future

From sustained sales growth to the achievement of 12 million vehicles, from the refinement of traditional fuel vehicles to breakthroughs in the new energy field, FAW Toyota is advancing its transformation with steady steps. While adhering to "Toyota standards," it also meets the needs of Chinese consumers through localized innovation, demonstrating the vigorous vitality of "new joint venture strength." In the future, this brand deeply rooted in the Chinese market will continue to accompany more families toward a better mobility life with high-quality products and services.