On May 14, the internationally authoritative brand valuation agency Kantar released the "2026 Kantar BrandZ Most Valuable Global Brands" list.
BYD entered the global automotive brand top five with a brand value of US$20.362 billion, moving up one place from the previous year. Its brand value surged 41% year on year, breaking through US$20 billion, and it remained the fastest-growing brand in the global automotive industry in Kantar BrandZ for two consecutive years, further enhancing its brand influence and global recognition. At this point, BYD has been among the global automotive brand top ten for four consecutive years, not only setting a new historic high for Chinese automotive brands, but also demonstrating its leading strength in the global new energy sector.
Kantar BrandZ is the world's largest consumer-centric brand value evaluation system, integrating consumer insights and a unique brand valuation methodology to provide authoritative rankings and analysis for global brands. BrandZ is known as the "Oscars of the brand world" and an important investment bellwether, having continuously witnessed and supported the growth of great global brands over the past more than two decades. This renewed listing once again reflects global consumers' recognition of and trust in BYD.
In 2025, BYD's global sales of new energy vehicles reached 4.6 million units, entering the global top five automaker groups by sales for the first time, and it retained the titles of sales champion among automakers in China's auto market, sales champion among brands in China's auto market, and sales champion in the global new energy vehicle market. Its performance in overseas markets was especially outstanding, with business covering 119 countries and regions worldwide and overseas sales reaching 1.05 million units.
BYD has long adhered to the philosophy of "technology is king." Its full-year R&D investment in 2025 reached RMB 63.4 billion, and cumulative R&D investment exceeded RMB 240 billion. In March 2026, BYD released its second-generation blade battery and flash charging technology, overcoming at once the worldwide challenges of "slow charging" and "difficulty charging in low temperatures" in the first half of electrification, marking a perfect conclusion to the first half of electrification. At the same time, BYD officially launched the "Flash Charging China" strategy, planning to build 20,000 flash charging stations nationwide by the end of the year, and simultaneously launched the "Flash Charging Planet" global plan - by the end of 2026, it will deploy flash charging stations overseas at scale, moving from Flash Charging China to Flash Charging Planet, extending the flash charging network to global markets, making charging freer and more convenient for users, and leading electric vehicles fully into the flash charging era.
Remaining in the global automotive brand top ten for four consecutive years is a milestone in BYD's brand upward trajectory and also a vivid microcosm of the rise of China's automotive industry. From breaking technological monopolies to leading industry transformation, from being rooted in China to blooming globally, BYD will continue to adhere to "technology is king, innovation is the foundation," accelerate its global layout, continuously launch higher-quality and higher-performance new energy vehicle products, bring global consumers a greener and smarter travel experience, and contribute Chinese strength to promoting the electrification and intelligentization of the global automotive industry.
