Recently, based on full-industry insurance registration data from the China Passenger Car Association, Deepal Automobile's full-industry market share reached 1.2% in March 2026, setting a new record since the brand's inception, while its new energy vehicle (NEV) market share returned to above 2%. Since the beginning of 2026, Deepal Automobile's global market performance has continued to improve. Its total global sales in March reached 31,742 units, up 30% year-on-year and 87.8% month-on-month, showing strong growth momentum.
These impressive sales figures would not be possible without the support of hit products. Three main models, Deepal S05, S07, and L06, have advanced side by side in both domestic and overseas markets, becoming important carriers of the brand's high-quality development.
The Deepal S05 is the main model driving Deepal Automobile onto the world stage. It has so far been introduced in 70 countries and regions worldwide. Its global sales reached 17,586 units in March, and cumulative global sales since launch have exceeded 190,000 units, with average monthly sales surpassing 10,000 units. In China, with its strong product strength, the Deepal S05 claimed the title of China's best-selling new energy compact SUV in March 2026. Its domestic market share rose by 0.9% in March this year, up 69% month-on-month, outperforming the overall new energy market. Overseas, the Deepal S05 topped Spain's compact battery-electric SUV registration rankings in both February and March, and in March launched its right-hand-drive version in the United Kingdom, bringing European users a high-end intelligent electric experience.
So far this year, the Deepal S05 has won multiple international honors, including first place in the J.D. Power 2026 China New Energy Vehicle New-Vehicle Quality Study for compact battery-electric SUVs, the 2026 Thailand Car of the Year award, Chile's Autocosmos 2026 Best Recommended Model, and Germany's iF Design Award. Its market performance of being both critically acclaimed and commercially successful has made it a truly global blockbuster product.
The all-new Deepal S07 is another flagship work by Deepal Automobile in building global competitiveness. Its global sales have exceeded 300,000 units, with global sales in March up 157% month-on-month and its domestic market share up 12% month-on-month. In March, it ranked 6th among new energy mid-size SUVs in China's domestic sales rankings. Its technological features and excellent range performance have earned the all-new Deepal S07 unanimous recognition from overseas users and media, and together with the Deepal S05 it won the 2026 Thailand Car of the Year award, becoming Thailand's most valuable electric SUV of the year. Worth looking forward to is that the all-new Deepal S07 Huawei Qiankun LiDAR Edition was unveiled on April 7 and is about to be officially launched. By then, with the sincerity and strength of technological equality, it will bring consumers an even more cutting-edge mobility experience.
The Deepal L06, hailed as the "highway maglev," has also performed well. Its March sales ranked 4th in the mid-size battery-electric sedan market, its market share grew 28% month-on-month, and cumulative deliveries have exceeded 17,000 units. The Deepal L06 comes standard across the lineup with LiDAR and adopts a one-stage end-to-end intelligent driving assistance algorithm, bringing users an intelligent experience unlike any before. To date, its total intelligent driving assistance mileage has exceeded 30 million kilometers, accounting for 51.8% of total mileage. In January this year, with its forward-looking intelligent technology and all-around driving and riding experience, the Deepal L06 won the CCTV "Auto Fengyun Awards" Fengyun 2025 Annual Handling Car Award.
The sales performance and market share improvement in March are a comprehensive reflection of Deepal Automobile's technological strength, product layout, and globalization strategy, injecting confidence and vitality into the brand's development. In the future, Deepal Automobile will continue to focus on user needs, deepen technological innovation, continuously improve its global market layout, and, with higher-quality products and services, create an intelligent and green mobility life for global consumers, continually writing new glories in the global market.
