Recently, Roewe's all-new model, the Jiayue 07, has officially launched. The new vehicle is offered in a total of 4 configuration versions, with a limited-time benefit price starting at 119,800 yuan. Immediately after its launch, it quickly set the market ablaze. Official data shows that just 1 minute and 53 seconds after launch, firm orders for the new vehicle exceeded 10,000 units. This impressive opening result is enough to show consumers' anticipation for this family-oriented extended-range SUV. As the first model in Roewe's Jiayue series and also an AI-native model heavy-weight developed for Roewe's 20th anniversary, the Jiayue 07 targets the mainstream family market, packaging long-range extended-range capability, generous space, an intelligent cockpit, and advanced driver assistance into one offering, redefining the product standard for new-energy family SUVs in the 120,000-yuan class.
In terms of pricing strategy, the Roewe Jiayue 07 has set clear price tiers to cover users with different budgets. The new vehicle's official guide price range is 127,800-152,800 yuan. After adding launch limited-time benefits, the entry threshold drops to 119,800 yuan, while the top trim limited-time benefit price is 144,800 yuan. At the same time, SAIC has also paired it with launch benefits worth up to 76,601 yuan, including the Doubao cockpit assistant standard across the entire lineup, a Momenta R7 world model advanced driver assistance function package for lidar versions, as well as benefits such as an AI rapid-cooling hot-and-cold refrigerator, a rear eye-protection entertainment screen, warranty and bottom-line protection, further maximizing value for money. This is also an important reason why it was able to gather a large number of orders in a short period.
Power and range are the core advantages of the Jiayue 07. The new vehicle is equipped with a seamless extended-range system and offers two battery capacity options for users to choose from, adapting to different usage scenarios. The entry version is equipped with a 32.6kWh lithium iron phosphate battery pack, with a CLTC pure electric range of 220 km. Daily urban commuting can be handled entirely with electricity, and the range extender basically does not need to start for daily travel, with usage costs close to those of a pure electric vehicle. The higher trim version carries a 44.2kWh large-capacity battery, with a CLTC pure electric range of 320 km, allowing short trips and weekend suburban outings to be handled confidently on electricity. Both versions support hybrid oil-electric travel modes, with a maximum CLTC combined range of up to 1,480 km, so long-distance self-driving trips do not require frequently searching for charging piles, bidding farewell to range anxiety. Whether for daily commuting or cross-city long-distance travel, it can handle both with ease. This extended-range system is equipped with an AI energy management algorithm that can automatically adjust the oil-electric distribution according to navigation road conditions and driving habits, balancing power output and energy consumption control. The range extender engages smoothly and quietly, achieving a seamless extended-range experience and greatly improving driving and riding quality.
Positioned as a large five-seat family SUV, the Roewe Jiayue 07 has class-leading body dimensions, with a wheelbase of 2,908 mm. The wide body brings spacious interior room, ample front and rear passenger space, and sufficient trunk storage capacity to meet family travel and camping loading needs. The chassis adopts a front MacPherson and rear five-link independent suspension structure, and higher trim models are equipped with AI mCDC intelligent adjustable suspension, supporting an AI preview function that can identify road undulations in advance and adjust suspension firmness in real time, balancing comfort and support. When passing speed bumps and driving on bumpy roads, vibration filtering is more outstanding, making it suitable for family users. The turning radius is only 5.47 meters, allowing even a large vehicle to have agile handling, making urban parking and U-turns easier.
On the intelligent front, the Jiayue 07 is built on the CPP AI-native architecture and is equipped with the Doubao cockpit assistant, achieving deep linkage with vehicle hardware for faster voice interaction responses and richer functions. The lidar version is equipped with the Momenta R7 world model advanced assisted driving system, which can provide reliable driver assistance in both urban and highway scenarios. For family users with limited budgets who want long-range extended-range capability, generous space, an AI intelligent cockpit, and even advanced driver assistance, the Roewe Jiayue 07 starting at 119,800 yuan is undoubtedly a highly competitive choice at the same price point. In today's fiercely competitive new-energy market, it has proven with its instant hit on launch that for a family car to break out, it must precisely capture what ordinary family users care about most: range, space, intelligence, and value for money.
